I'm not going to pretend to you that this is an easy announcement to make. It's difficult!  But hopefully, this little speech of mine will make things easier for you.

What I have done for you here is used a story that has been adapted from the proceedings of  the U.S. Naval Institute to explain that no matter how convinced everybody is that the company is heading in the right direction and however much they believe that that... ' if we just hang on in here we might ride out the stormy adverse market conditions' ... the truth that all leaders, like you, eventually have to face up to is that reality won't go away ... no matter who tells it to.
 

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